Purex®

Keep clothes bright and clean with a thoroughly-cleansing liquid laundry detergent. Detergent features a breakthrough Anti-Color-Transfer Technology™ which traps loose dyes in the wash, and prevents them from settling onto other fabrics. New technology reduces color bleeding accidents. Leaves behind a fresh scent, keeping clothes smelling clean.

Ideal for everyday use. Detergent penetrates deep down into fabric fibers, removing ground-in dirt and stains. Specially formulated with stain fighting ingredients, so clothes and linens are always fresh.

Penetrates deep into fabric fibers with the cleaning power to leave your whites whiter and your colors brighter. With Purex® Crystals fragrance.

Natural cleaning ingredients deliver the same cleaning benefits as regular detergents. Contains natural fragrance extracts for a fresh clean scent. Hypoallergenic and dye-free formula makes this an ideal detergent for people with sensitive skin. Economical concentrate.

Gets deep into fabrics to remove stubborn stains, ground-in dirt and soils—keeping both colors and whites looking like new. Leaves clothes smelling fresh and clean. Dissolves in all water temperatures.

HE detergent optimized to deliver great performance in high efficiency machines that require less water. Gives your clothes a deep-down clean that you can see, feel and smell. Specially formulated with stain fighting actives to get your clothes clean and fresh.

Delivers the same cleaning benefits as regular Ultra Purex, but contains naturally sourced cleaning ingredients and natural fragrance extracts. Hypoallergenic and free of dyes, perfect for people with sensitive skin.

Convenient pre-measured packs make doing laundry easier than ever. Teeny-tiny packs contain a powerful clean, with a complete load’s worth of concentrated liquid laundry detergent in each. They dissolve quickly, even in cold water, releasing the concentrated liquid laundry detergent. There's no need to measure and no messy spills. Packs provide double the cleaning power in every drop. Formulated and safe for all machines, including high-efficiency washers.